Texas.gov / Deloitte
Multiple campaigns and initiatives for Deloitte on behalf of the official website of The State of Texas.
CTV: "Bug spray"
Dir: David McKay
CTV: "Trailer"
"DL Upgrade"
Social campaign to encourage teens to use the TxT app to upgrade their learner's permits. The numbers were impressive: 54 million impressions across Texas, just under 1 million clicks, and more than 430k conversions in just three months. That's a +43% conversion rate, y'all.
Social: "Mr. Waffles"
Social: "That feeling when..."
"Behind the Photo"
Social video campaign to highlight the demographic diversity of real Texans — stories too rich and complex to be contained on that little Drivers License we all carry.
Dir: Paul Pryor